Facebook Ads Set

Here’s a complete campaign setup tailored for your Marvel Characters Quiz targeting the UK audience:

Campaign Structure:

Campaign Objective:
- Traffic (to drive clicks to your quiz page).
Campaign Budget:
- Daily Budget: Start with £10–£20/day to collect sufficient data.
- Scale up once you identify a winning ad set.
Ad Set 1:
- Target Audience:
  - Location: United Kingdom.
  - Age: 18–45 (typical Marvel fan demographic).
  - Interests: Marvel Cinematic Universe, Marvel Studios, Avengers, Spider-Man, Iron Man, superhero movies, etc.
  - Language: English (UK).
- Placements:
  - Manual Placements:
    - Facebook Feed.
    - Instagram Feed.
    - Facebook Stories.
    - Instagram Stories.
  - Device: Mobile Only (lower CPC and better performance for quizzes).
- Performance Goal:
  - Maximise Number of Landing Page Views (higher quality traffic).
Ad Set 2 (Optional):
- Same setup as Ad Set 1 but target a Lookalike Audience based on your website visitors (if available).

Ad Creative:

Ad 1:

Headline:
- “Start Quiz Now 🕷️🦸‍♂️⚡”
Primary Text:
- “Think you’re a Marvel expert? Take the quiz now and prove it! 🕷️⚡ Click below to start the fun!”
Call-to-Action Button:
- “Start Quiz Now.”
Image:
- Use one of the Marvel-themed quiz images we created (600×600).

Ad Design Tips:

Colors: Use vibrant colors (red, blue, and gold) for Marvel branding.
CTA Button: Ensure “Start Quiz Now” is prominent and clickable.
Emojis: Keep them fun but minimal (you’ve already nailed this with 🕷️🦸‍♂️⚡).

Tracking:

Pixel Setup:
- Ensure your Meta Pixel is installed correctly and tracking page views on your quiz page.
Goal Monitoring:
- CTR (Click-Through Rate): Aim for 2–4% or higher.
- CPC (Cost Per Click): Aim for £0.10–£0.50 to ensure cost-efficiency.

Performance Monitoring:

After 2–3 days, analyze:
- CTR (Click-Through Rate): Higher CTR = engaging ad.
- CPC (Cost Per Click): Low CPC = cost-effective ad.
- Adjust based on performance (e.g., audience, placements, or creatives).

This setup is optimized for high engagement and low costs in the UK for your Marvel Characters Quiz. Let me know if you need more customization! 🚀

When comparing Maximize Number of Landing Page Views vs. Maximize Number of Link Clicks, Maximize Number of Link Clicks will almost always result in a lower CPC for both India and UK. Here’s why:

Maximize Number of Link Clicks

Why It’s Cheaper:

Facebook only optimizes for users likely to click, not for users who will engage after the click (e.g., waiting for the page to load).
Broader targeting allows for lower bids, especially in less competitive markets.

Best For:

High-volume campaigns (e.g., quizzes, awareness).
If you’re focused purely on getting as many clicks as possible without worrying about user engagement or bounce rates.

Maximize Number of Landing Page Views

Why It’s Pricier:

Facebook optimizes for clicks and ensures users wait for the page to load, which narrows the audience to higher-quality users.
Fewer users meet this criteria, leading to increased competition for those impressions.

Best For:

Quality-focused campaigns (e.g., e-commerce, lead generation, detailed quizzes).
If bounce rates or engagement after the click are critical to campaign success.

Cost Comparison:

Country	Maximize Link Clicks (₹)	Maximize Landing Page Views (₹)
India	₹0.50–₹2.00	₹1.50–₹4.00
UK	₹3.00–₹6.00	₹5.00–₹10.00

Which to Use for Low CPC?

India:
- Use Maximize Link Clicks for ultra-low CPC (₹0.50–₹2.00). It’s ideal for quizzes where quality is secondary to volume.
UK:
- Use Maximize Link Clicks for a lower CPC (~₹3.00–₹6.00), but be cautious of high bounce rates.
- If traffic quality is critical (e.g., conversions or detailed quiz engagement), go with Maximize Landing Page Views.

Recommendation:

For low CPC, Maximize Link Clicks is better for both India and UK. However, if you prioritize traffic quality, especially in the UK, go with Maximize Landing Page Views.

Let me know if you need help refining your setup! 🚀

Why Maximize Landing Page Views for the UK Quiz Campaign?

Higher Ad Costs in the UK:
- The UK is a highly competitive market with a higher baseline CPC (₹3–₹10 for well-optimized campaigns).
- Link Clicks may deliver lower CPC, but many clicks might result in high bounce rates (users who don’t wait for the quiz page to load), leading to wasted ad spend.
Traffic Quality Matters in the UK:
- By using Landing Page Views, Facebook ensures clicks come from users who wait for the page to load. This means:
  - More engaged users.
  - Fewer wasted clicks.
- For the UK audience, this approach is likely to yield better ROI in the long run, even if the CPC is slightly higher.
Quiz Engagement Goals:
- The Marvel quiz’s success depends on user engagement. A landing page bounce wastes the ad spend entirely.
- Maximizing Landing Page Views focuses on those interested enough to engage.

Why Use Link Clicks for India Instead?

India’s Lower CPC Baseline:
- CPC is already much lower in India (₹0.50–₹2.00).
- Link Clicks often work because the cost of wasted clicks is minimal compared to the UK.
Volume Over Quality:
- In India, a quiz campaign prioritizes high click volume over deeper engagement. This approach makes Link Clicks the more cost-effective option.

What Should You Do in the UK?

If your goal is strictly lower CPC, then:

Switch the Performance Goal to Maximize Link Clicks instead of Landing Page Views.

But if you want engaged quiz participants:

Stick with Maximize Landing Page Views to reduce bounces and improve traffic quality.

Verdict:

Maximize Landing Page Views: Best for quality traffic in competitive markets like the UK.
Maximize Link Clicks: Best for low CPC campaigns, particularly in India.

I’m happy to help adjust your setup further based on your exact goals. Let me know! 🚀